# Melaya brand guidelines

## Give the mark room

Keep clear space of at least one quarter of the cube mark’s height on every side. For the horizontal lockup, measure the cube rather than the whole wordmark.

## Choose the right background

Use the dark-letter wordmark on light backgrounds and the white-letter wordmark on dark backgrounds. Keep the logo away from busy imagery and preserve its original colours.

## Keep it legible

Recommended digital minimums: 24 px wide for the standalone mark and 140 px wide for the horizontal wordmark. Use the larger supplied raster files when scaling, preserve their aspect ratio and inspect them at the intended display size.

## Preserve the artwork

Do not stretch, rotate, recolour or redraw the logo. Do not replace the lettering, add effects or merge the mark into another logo. Use supplied files at their original aspect ratio.

## Use a clear, capable voice

Write Melaya with a capital M. Lead with what people can do, explain where human control applies and use concrete examples. Avoid unsupported superlatives, certification claims and guaranteed outcomes.

## Make partnerships clear

Keep partner logos visually separate and give each mark equal breathing room. Use partner badges only for an agreed relationship; do not imply an endorsement or affiliation that has not been established.

## Typography

Poppins is the interface and editorial typeface; system-ui and sans-serif are fallbacks. Use 400 for body copy, 500–600 for labels and 600–700 for headings. Keep the supplied logo lettering as artwork. Font binaries are not included in this kit.

## Colour

Electric blue: #0A6CF5 — Primary accent · dark interfaces
Signal cyan: #00D0FF — Highlights and connective details
Midnight: #050711 — Dark canvas
Ink: #0F172A — Text on light surfaces
Cloud: #F8FAFC — Light canvas
Accessible blue: #0052CC — Accent text on light surfaces

## Rights and attribution

Melaya brand assets remain the property of their respective rights holders. This kit is not a transfer of trademark rights or an endorsement. Third-party social and partner marks are not included. For partnership or co-branding requests, use https://melaya.org/en/partners.