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// USE CASE · INDIE CREATOR

Ship the newsletter twice a week,approve before the send.

You ship twice a week alone, the queue is always one issue behind, and the sponsor pitch you owe a brand sat in drafts for a month. Melaya gives you a six persona crew on a canvas that briefs the issue, drafts on your voice, drafts the sponsor email, plans the social cutdown, and stages every publish for one click approval. You keep the byline and the relationship, the agents absorb the volume, the audit log keeps the receipts for every sponsor read.

See the pipelines ↓
01
// What breaks today

The status quo costs more than the agent does.

Three pains every sales and BD team hits weekly. Each one is what your reps actually complain about, not what a feature page would call them.

  1. 01

    You ship the Tuesday issue at midnight Monday because research, drafting, and the social cutdown all land on the same person, and the Friday issue slips one week in three.

  2. 02

    A 2,500 dollar sponsor read goes out with a wrong product link because nobody proofread the placement, and the brand asks for a partial refund inside an hour.

  3. 03

    Reader replies pile up in the inbox for three weeks, the paid tier gets one Q and A instead of four, and churn ticks up the next renewal cycle.

02
// Pipelines you can build

Compose. Approve. Replay.

Every pipeline below is a shape you wire on the canvas using the crew and tools further down. Not a feature we ship for you, a pattern you configure.

P01

Brainstorm the next four issues

ContentStrategist mines your reader replies, RSS feed list, and the last 20 issues for the angles that already converted, then proposes four ranked drafts with a hook line each. Static context pins your voice guide so the brainstorm never drifts off brand.

P02

Research the issue in one pass

Pull source articles, founder posts, and sponsor context into a structured brief with cited paragraphs and quote candidates. The rag_retrieve tool reads your back catalog so the angle does not repeat what you already shipped last quarter.

P03

Draft the send on your voice

Copywriter writes the subject line, three A/B variants, body copy, and CTA grounded in the issue brief. The rag_retrieve tool reads your top performing issues so phrasings reuse what already earned opens. HITL gate on send before anything reaches the ESP.

P04

Prep the sponsor pitch and the read

GrowthEngineer scores inbound sponsor leads, drafts the rate card pitch, and writes the in issue read with product links cited from the sponsor brief. HITL gate blocks gmail_send until you approve copy, placement, and the disclosure line.

P05

Draft the paid tier Q and A

Sweep the inbox and reader replies for the week, cluster the top questions, and draft answers grounded in your archive. Cross-run memory carries which questions you answered last month so the paid tier never gets the same answer twice.

P06

Repurpose the issue into a week of posts

SocialMediaEngineer cuts the issue into an X thread, a LinkedIn version, a TikTok script, and three meme angles drafted by MemeArtist. Every publish tool stages through pause_for_human so the cutdown does not ship a stale hook.

03
// The crew

Marketing crew

Real personas from the marketing_team crew. Each ships with a tuned system prompt and a default tool allowlist. Swap models per persona on the canvas.

Content Strategist

ContentStrategist

Designs the issue concept, writes the cold open hook, structures the section flow, and times CTAs so the send lands instead of getting archived.

Copywriter

Copywriter

Writes the subject line, three A/B variants, body copy, and CTA in the direct response voice trained on the Ogilvy and Halbert tradition.

Growth Engineer

GrowthEngineer

Designs the referral loop, seed list, sponsor pitch sequence, and paid amplification plan against a target K factor above 1.2.

Brand Architect

BrandArchitect

Checks every asset against your stated voice, banned phrases, and visual hierarchy, and names the inferred assumptions when guidelines are missing.

Social Media Engineer

SocialMediaEngineer

Turns each issue into per platform threads, hashtag plans, and posting windows for X, LinkedIn, TikTok, and YouTube Shorts.

Meme Artist

MemeArtist

Picks the canonical meme template that fits the issue angle, writes original captions inside the slot count, and renders one image per turn.

04
// Scoped tools

Only the actions you grant.

Every tool below is a real shared tool from the Melaya bundle. Allowlist per agent; HITL-gate the writes; revoke any of them in one click.

shared/tools/knowledge/

Load your back catalog, voice guide, banned phrases, top performing tweets, and reader replies into the per workflow store. Writes happen at build time, no HITL gate needed because nothing leaves your tenant.

build_knowledgebuild_knowledge_from_textbuild_knowledge_from_file
shared/tools/scraping/

Pull source articles, sponsor product pages, and competitor sends for ContentStrategist briefs. Read only, scoped per agent to the allowlist you set.

scrape_pagescrape_linksscrape_structuredfetch_rss
shared/tools/rss/

Track a curated feed list for the weekly brainstorm and the link section. Read only, no publish path from this bundle.

rss_get_entriesrss_search_entriesrss_fetch_multiple
shared/tools/social/

Mine X for angles and reader questions, then stage the issue thread cutdown. twitter_post is HITL by default so you pull the draft before it ships.

twitter_searchtwitter_posttwitter_get_mentions
shared/tools/social_linkedin/

Search LinkedIn for the right surface and stage a personal page version of each issue. linkedin_create_post is HITL by default for this crew.

linkedin_searchlinkedin_create_postlinkedin_browse_feed
shared/tools/youtube_tools/

Mine talks and podcast appearances for quote candidates and angle research. Read only, no publish path from this bundle.

youtube_get_transcriptyoutube_search_videosyoutube_get_chapters
shared/tools/email/

Read sponsor threads and reader replies, prep the sponsor pitch and the paid tier Q and A, and stage every send. gmail_send is HITL by default for this crew.

gmail_sendgmail_readgmail_list_labels
shared/tools/media/

Generate header art for the send, describe uploaded references for brand QA, and convert long issues to PDF for a paid tier download. openai_image_generate is HITL gated when a publish tool consumes the output.

openai_image_generateopenai_image_describepdf_from_html
shared/tools/meme/

Let MemeArtist pick the canonical template that fits the issue angle and render one image per turn. The generated file is HITL staged in the run output before any social post tool can attach it.

meme_templates_listmeme_generate
shared/tools/core/

General research, structured fetch, and Slack handoff for your own queue. pause_for_human is the explicit approval node you drop on the canvas before any send.

web_searchhttp_requestslack_post_textpause_for_human
05
// Three knowledge layers

The crew reads what you give it.

Every pipeline ships with three layers of knowledge access. Mix and match per agent on the canvas. No shared vector space with another tenant, no surprise reads, no opaque retrieval.

L1

Static context

includeContext

Per-pipeline documents appended to specific agents' input on every run. The ICP brief, playbook, pricing sheet, or won-deal email corpus. Whatever needs to be there before the agent thinks. You pick which personas get which docs.

L2

RAG retrieval tool

rag_retrieve

A scoped tool granted per-agent. When the agent decides it needs more depth, it queries the workflow's vector store on demand. Same knowledge base as Static context, accessed only when the model asks for it.

L3

Cross-run memory

pipeline_memory

Pipeline-level state that carries from one run to the next. Yesterday's research is in scope for today's follow-up. The crew remembers what it already prospected, what got approved, what was sent. The audit log is the second-order knowledge base.

07
// FAQ

Questions we get every week.

Is this overkill for a solo newsletter operator?

No. The whole point is that six personas replace a stringer, an editor, a growth marketer, and a sponsor BD you cannot afford. You run them as a single canvas, approve the issue at the end, and ship twice a week without a staff.

Can the agents reason over my back catalog and reader notes?

Three ways. Static context attaches your voice guide, banned phrases, and pricing page to Copywriter and BrandArchitect on every run. The rag_retrieve tool lets ContentStrategist pull from past issues, top performing tweets, and reader replies on demand. Cross-run memory means last week's open rate and reply thread are in scope for this week's draft.

Is this a Beehiiv AI alternative or a Substack alternative?

No, it sits next to them. Beehiiv and Substack stay your system of send. Melaya is the research, draft, brand QA, and sponsor outreach layer that hands you an approved issue you paste into the editor, so deliverability and your subscriber list never move.

How does this compare to ConvertKit AI or Sparkloop for growth?

ConvertKit is the ESP and Sparkloop is the recommendation network. Melaya runs GrowthEngineer on a schedule to design referral copy, seed lists, and partner pitches, then drafts the Sparkloop swap pitch as a HITL gated email so you keep one click control.

Does this replace Notion AI for issue planning?

Yes for the planning to draft loop. Notion AI gives you a single chat box. Melaya gives you a six persona pipeline that briefs, drafts, brand QAs, and stages every send for approval, with the issue history tracked across runs instead of trapped in pages.

How do I keep drafts from sounding like generic AI?

Copywriter cites phrasings from your top performing issues loaded into the knowledge store, and BrandArchitect blocks any draft that fails the voice checklist. You can require a citation per section as a HITL pre-check, so every sentence ties back to a source line in your archive.

Which models can I run the crew on for under a hundred dollars a month?

Any. Claude on BrandArchitect where voice judgment earns the cost, GPT mini on Copywriter variants, and a local Ollama on ContentStrategist research. Each persona picks its own model, so the heavy reasoning hits run once per issue, not once per chat turn.

Can I audit exactly what the agent wrote and why?

Yes. Every run logs every step, every tool call, every model invocation, and every approval. Replay any run to see the brief, the citations from your archive, the brand QA verdict, and the final approved issue. The audit log is your editorial log.

How fast can I ship the first reviewed issue?

With Gmail and your scraping allowlist authorized, the brief to approved issue workflow is a 4 node canvas: brief intake, draft, brand QA, stage for approval. Most solo operators ship it in a working session and have the first reviewed issue queued the same day.

Can I restrict which agents can publish or email?

Yes. agent_tools allowlists are scoped per persona. SocialMediaEngineer can draft a thread while only you hold gmail_send and twitter_post. The canvas shows the gate before a run starts, so a wrong click cannot put an unapproved draft on your list.

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