// USE CASE · MARKETING

Automate marketing with AI agents:on brand, approved before publish.

Most marketing AI tools hand you a chat window, a templated draft, and a publish button that does not respect the brand book. Melaya gives you a six-persona crew on a canvas that briefs, drafts, growth-models, brand-QAs, and stages every post for your approval. You keep the voice, you keep the audit log, the agent absorbs the volume.

01
// What breaks today

Manual workflows cost more than the agent does.

Three pains every sales and BD team hits weekly. Each one is what your reps actually complain about, not what a feature page would call them.

  1. 01

    Ad spend sits in five or six separate consoles, Google, Meta, TikTok, Reddit, Amazon, that never talk to each other, so blended ROAS only shows up when the invoice lands.

  2. 02

    SEO audits, backlink outreach, and content production stall in a to-do list once nobody owns the follow-through.

  3. 03

    Search Console, Bing Webmaster, and Yandex Webmaster each hold a slice of indexing data, and checking all three by hand costs a morning a week.

02
// Pipelines you can build

Agent workflows: compose, approve, replay.

Every pipeline below is a shape you wire on the canvas using the crew and tools further down. Not a feature we ship for you, a pattern you configure.

P01

Free SEO audit to a ranked fix list

Point Melaya Marketing at a URL and it runs a keyless, evidence-disciplined SEO and Core Web Vitals audit, real Lighthouse and CrUX data, nothing invented. ContentStrategist and GrowthEngineer turn the findings into a fix list ranked by load-time and traffic impact.

P02

Blended ad spend, one view

Melaya reads Google Ads, Meta Ads, TikTok Ads, Reddit Ads, and Amazon Ads server-side and blends spend and ROAS in the Overview cockpit. GrowthEngineer flags campaigns burning budget with no conversions and hands the fix to BrandArchitect for a creative check, gated behind your approval before any budget moves.

P03

Found by Google, and by the AI crawlers

ContentStrategist and SocialMediaEngineer ship new pages through Search Console and Bing Webmaster sitemap submission, then push the same URLs through IndexNow and Baidu Ziyuan so Bing, Yandex, and AI-crawler indexes pick them up fast, not just Googlebot.

P04

Six-persona pipeline, one brief

Drop a campaign brief into the marketing_team crew and it runs sequentially: ContentStrategist writes the hook and shot list, Copywriter drafts headline and body copy, GrowthEngineer designs the distribution loop, BrandArchitect checks brand consistency, SocialMediaEngineer builds the platform-by-platform posting plan, and MemeArtist produces the meme asset.

P05

Post everywhere, approve once

Finished assets post through Melaya Marketing's Socials surface, X, Instagram, LinkedIn, TikTok, Threads, and YouTube, over the real platform APIs, or through Melaya Browser Control on sites without one. Each publish action pauses for your approval before it ships.

03
// The multi-agent crew

Marketing crew

Real personas from the marketing_team crew. Each ships with a tuned system prompt and a default tool allowlist. Swap models per persona on the canvas.

Content Strategist

ContentStrategist

Designs the video and post concept, writes the hook, structures the shot list, and times every transition so the script lands on platform.

Copywriter

Copywriter

Writes the headline, three A/B variants, body copy, and CTA in a direct-response voice trained on the Ogilvy and Halbert tradition.

Growth Engineer

GrowthEngineer

Designs the funnel, the viral loop, the seed list of accounts and communities, and the paid amplification plan against a target K factor.

Brand Architect

BrandArchitect

Checks every asset against the brand brief on palette, typography, voice, and visual hierarchy, and surfaces inferred assumptions when guidelines are missing.

Social Media Engineer

SocialMediaEngineer

Turns the campaign into per-platform copy, hashtag strategy, posting windows, and thread or carousel structure for X, LinkedIn, TikTok, and YouTube.

Meme Artist

MemeArtist

Picks the canonical meme template that fits the angle, writes original captions inside the slot count, and renders one image per turn.

04
// Scoped tools

Tool allowlists: only the actions you grant.

Every tool below is a real shared tool from the Melaya bundle. Allowlist per agent; HITL-gate the writes; revoke any of them in one click.

shared/tools/knowledge/

Load the brand book, tone guide, banned phrases, won-campaign corpus, and customer stories into the per-workflow store. Writes happen at build time, no HITL gate needed because nothing leaves your tenant.

build_knowledge_from_textbuild_knowledge_from_file
shared/tools/scraping/

Pull competitor posts, product launch coverage, and category news for ContentStrategist briefs. Read only, scoped per agent to the allowlist you set.

scrape_pagescrape_linksscrape_structuredfetch_rss
shared/tools/social_linkedin/

Search LinkedIn for the right surfaces, draft posts, and stage company-page publishes. linkedin_create_post and linkedin_send_message are HITL by default for this crew.

linkedin_searchlinkedin_create_postlinkedin_send_messagelinkedin_browse_feed
shared/tools/social/

Mine X for trend angles and stage thread posts to the brand handle. twitter_post is HITL by default so the engineer can pull a draft before it ships.

x_searchx_postx_get_mentions
shared/tools/meme/

Let MemeArtist look up the canonical template that matches an angle and render one image per turn. The generated file is HITL-staged in the run output before any social post tool can attach it.

meme_templates_listmeme_generate
shared/tools/media/

Generate hero images, describe uploaded references for brand QA, and convert long-form posts to PDF for sales enablement. openai_image_generate is HITL-gated when the run feeds a publish tool.

openai_image_generateopenai_image_describepdf_from_html
shared/tools/youtube_tools/

Mine prior brand videos and competitor channels for hook patterns and structure. Read only, no publish path from this bundle.

youtube_get_transcriptyoutube_search_videosyoutube_get_chapters
shared/tools/core/

General research, structured fetch, and Slack handoff for the approver. slack_post_text is HITL by default, and pause_for_human is the explicit approval node on the canvas.

web_searchhttp_requestslack_post_textpause_for_human
05
// Three knowledge layers

The crew reads what you give it.

Every pipeline ships with three layers of knowledge access. Mix and match per agent on the canvas. No shared vector space with another tenant, no surprise reads, no opaque retrieval.

L1

Static context

includeContext

Per-pipeline documents appended to specific agents' input on every run. The ICP brief, playbook, pricing sheet, or won-deal email corpus. Whatever needs to be there before the agent thinks. You pick which personas get which docs.

L2

RAG retrieval tool

rag_retrieve

A scoped tool granted per-agent. When the agent decides it needs more depth, it queries the workflow's vector store on demand. Same knowledge base as Static context, accessed only when the model asks for it.

L3

Cross-run memory

pipeline_memory

Pipeline-level state that carries from one run to the next. Yesterday's research is in scope for today's follow-up. The crew remembers what it already prospected, what got approved, what was sent. The audit log is the second-order knowledge base.

07
// FAQ

AI agent questions we get every week.

Can an AI agent actually run my ad campaigns?

Yes, within limits. GrowthEngineer reads campaign performance across Google, Meta, TikTok, and Reddit Ads and can create or adjust campaigns, but every money-spending action pauses for your approval first.

Does Melaya check if my site is indexed by more than Google?

Yes. Melaya Marketing connects Search Console, Bing Webmaster, and Yandex Webmaster, and can push URLs through IndexNow and Baidu Ziyuan so new pages reach Bing, Yandex, and AI-crawler indexes, not just Google.

What does the marketing_team crew actually produce?

A sequential pipeline of six personas: ContentStrategist (hook and script), Copywriter (headline and body copy), GrowthEngineer (distribution plan), BrandArchitect (brand consistency check), SocialMediaEngineer (platform posting plan), and MemeArtist (meme asset), each handing its output to the next.

Is the SEO audit free?

Yes. Your first SEO or page-speed audit is keyless and free on any new account, with real Lighthouse lab data and Chrome UX Report field data, no API keys required to start.

Which ad platforms does Melaya actually connect to?

Google Ads, Microsoft Ads, Meta Ads, Amazon Ads, Reddit Ads, and TikTok Ads, each read server-side so the Overview cockpit blends real spend and ROAS instead of guessing.

Can it post to my accounts without asking me first?

No. Every publish action, on X, Instagram, LinkedIn, TikTok, Threads, or YouTube, raises an approval card before it goes out, whether it runs through the platform API or through Melaya Browser Control.

Build marketing teams pipelines on Melaya.

Sandbox tier is free with no card. Join the waitlist and we will email you the moment a slot opens.

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